Here’s a pitch that didn’t pan out. This isn’t a comprehensive CRO assessment because I didn’t want to give away all my secrets all at once. Or overwhelm the client.
(Remember — just because they didn’t sign the contract doesn’t mean I was wrong!)
Website: www.whitesandstreatment.com
Homepage
Homepage violates a couple of conversion optimization best practices:
1. Call-to-action color not reserved (see mockup)
2. Sliders are conversion poison: http://conversionxl.com/dont-use-automatic-image-sliders-or-carousels-ignore-the-fad/
These changes alone will improve the conversion rate of visitors who land on the site’s homepage.
PPC Landing page
The call-to-action color should contrast with the overall color scheme of the website and should be reserved for the call-to-action only.
How I can help
I’ve done a lot of work with lead generation sites generally and some work in the alcohol and drug rehab vertical. I managed to save a client 70% on his cost-per-lead in just 60 days of work. There’s another where I improved a site’s conversion rate by 74% with a conversion optimization engagement.