Just a few product descriptions I’m justifiably proud of… https://www.diversdirect.com/p/freestyle-shark-classic-black-fast-strap You may be thinking, “Hey – isn’t this the watch Johnny Utah checked before jumping out of the airplane in Point Break?” Yep. Because Freestyle’s Shark Classic watches were what EVERY surfer wore – and because this one’s ninja-black, it’s perfect for an undercover FBI […]
Category: Copywriting
Categories
Should you tell jokes?
Thoughts on humor in copywriting
Beyond feature: benefit.
Categories
Audience & purpose
Copywriting product descriptions well relies on knowing your audience and purpose.
“Copy is not written. Copy is assembled.” – Eugene Schwartz
Categories
Content is not a commodity
Good writing is hard, it takes skill, and time, and knowledge. It’s vastly more difficult — and absolutely worth it.
Blogging doesn’t have to be a chore. You can use your company blog to give your business a face and a personality, to celebrate your joys and call out your frustrations.
This is either the greatest or the worst thing I’ve ever written…
Categories
Copywriting Survival Guide
Guest lecturing session at Florida International University. I spoke to a class of English majors enrolled in Technical & Professional Writing…