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Copywriting

Transforming product detail copy into compelling stories

Just a few product descriptions I’m justifiably proud of… https://www.diversdirect.com/p/freestyle-shark-classic-black-fast-strap You may be thinking, “Hey – isn’t this the watch Johnny Utah checked before jumping out of the airplane in Point Break?” Yep. Because Freestyle’s Shark Classic watches were what EVERY surfer wore – and because this one’s ninja-black, it’s perfect for an undercover FBI […]

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Copywriting

Should you tell jokes?

Thoughts on humor in copywriting

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Copywriting

Product detail copy: before and after

Beyond feature: benefit.

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Copywriting

Audience & purpose

Copywriting product descriptions well relies on knowing your audience and purpose.

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Copywriting

Copywriting: best quotes on copywriting

“Copy is not written. Copy is assembled.” – Eugene Schwartz

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Copywriting

Content is not a commodity

Good writing is hard, it takes skill, and time, and knowledge. It’s vastly more difficult — and absolutely worth it.

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Copywriting

Bare Naked Blogging for Business Owners

Blogging doesn’t have to be a chore. You can use your company blog to give your business a face and a personality, to celebrate your joys and call out your frustrations.

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Copywriting

Email: With Candles, You Will Always Have Power

This is either the greatest or the worst thing I’ve ever written…

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Copywriting

Copywriting Survival Guide

Guest lecturing session at Florida International University. I spoke to a class of English majors enrolled in Technical & Professional Writing…