Just a few product descriptions I’m justifiably proud of… https://www.diversdirect.com/p/freestyle-shark-classic-black-fast-strap You may be thinking, “Hey – isn’t this the watch Johnny Utah checked before jumping out of the airplane in Point Break?” Yep. Because Freestyle’s Shark Classic watches were what EVERY surfer wore – and because this one’s ninja-black, it’s perfect for an undercover FBI […]
Should you tell jokes?
Thoughts on humor in copywriting
Beyond feature: benefit.
Audience & purpose
Copywriting product descriptions well relies on knowing your audience and purpose.
“Copy is not written. Copy is assembled.” – Eugene Schwartz
Content is not a commodity
Good writing is hard, it takes skill, and time, and knowledge. It’s vastly more difficult — and absolutely worth it.
Blogging doesn’t have to be a chore. You can use your company blog to give your business a face and a personality, to celebrate your joys and call out your frustrations.
This is either the greatest or the worst thing I’ve ever written…
Copywriting Survival Guide
Guest lecturing session at Florida International University. I spoke to a class of English majors enrolled in Technical & Professional Writing…