Thoughts on humor in copywriting
Beyond feature: benefit.
Copywriting product descriptions well relies on knowing your audience and purpose.
“Copy is not written. Copy is assembled.” – Eugene Schwartz
Good writing is hard, it takes skill, and time, and knowledge. It’s vastly more difficult — and absolutely worth it.
Blogging doesn’t have to be a chore. You can use your company blog to give your business a face and a personality, to celebrate your joys and call out your frustrations.
This is either the greatest or the worst thing I’ve ever written…
Guest lecturing session at Florida International University. I spoke to a class of English majors enrolled in Technical & Professional Writing…