Categories
Copywriting

Should you tell jokes?

Thoughts on humor in copywriting

Categories
Copywriting

Product detail copy: before and after

Beyond feature: benefit.

Categories
Copywriting

Audience & purpose

Copywriting product descriptions well relies on knowing your audience and purpose.

Categories
Copywriting

Copywriting: best quotes on copywriting

“Copy is not written. Copy is assembled.” – Eugene Schwartz

Categories
Copywriting

Content is not a commodity

Good writing is hard, it takes skill, and time, and knowledge. It’s vastly more difficult — and absolutely worth it.

Categories
Copywriting

Bare Naked Blogging for Business Owners

Blogging doesn’t have to be a chore. You can use your company blog to give your business a face and a personality, to celebrate your joys and call out your frustrations.

Categories
Copywriting

Email: With Candles, You Will Always Have Power

This is either the greatest or the worst thing I’ve ever written…

Categories
Copywriting

Copywriting Survival Guide

Guest lecturing session at Florida International University. I spoke to a class of English majors enrolled in Technical & Professional Writing…