Dear dev team, Remember how I was confused on our last call? It took me a while but I figured a few things out… “Production” isn’t staging When you said you’d push the new code into production and test it and I flipped out? And you said, “Don’t worry, it’ll be fine.” I didn’t realize […]
tl;dr do ALL your tasks rather than “adding value” to some parts while neglecting others.
Create a persona and turn your brand into a personality.
Trite as this sounds, the best you can hope for is to learn from your own mistakes and teach others your mistakes, so they won’t have to learn them first-hand.
Just a few product descriptions I’m justifiably proud of… https://www.diversdirect.com/p/freestyle-shark-classic-black-fast-strap You may be thinking, “Hey – isn’t this the watch Johnny Utah checked before jumping out of the airplane in Point Break?” Yep. Because Freestyle’s Shark Classic watches were what EVERY surfer wore – and because this one’s ninja-black, it’s perfect for an undercover FBI […]
Thoughts on humor in copywriting
Pro tip to front-end developers, QA, and anyone who builds anything for public consumption: make sure your numbers match. The instructions are pretty clear: list three professional references (please). Everything after that falls apart. Though user’s directed to enter 3 references, the site only provides 2 forms. Though user’s instructed to enter professional references, the […]
The squalid saga of #444 and #aaa’s battle over #fafafa
Beyond feature: benefit.
Productivity, panic buttons, and responding to emergencies.