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Copywriting

3 Facts About Stable Value Funds (Read the Fine Print)

If you’ve researched options for your hard-earned retirement savings, you may have come across a type of investment called stable value funds. They have a lot of appeal! Combining money-market stability with bond-like returns, they seem to offer quite a bit. Let’s dive into the fine print…

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Copywriting

Inflation-Resistant Investments Compared

Financial planners and investment advisors often recommend diversifying with inflation-resistant assets — but which is ideal? Let’s dig in…

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Copywriting

3 Reasons To Exercise Caution When Buying Dividend Stocks

Today’s unsettled economic situation leaves many scrambling for investments that can provide some stability. One option we hear promoted quite a bit among stock boosters: dividend stocks. Unfortunately, there are some things they won’t tell you…

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Copywriting

Market Volatility Is Troubling, But This Is the Real Problem

The stock market’s crazy week is a demonstration of its fragility. Market volatility is nothing new, but swings up and down have become bigger and more frequent. Here’s what’s behind the intensity…

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Copywriting

Don’t Go Picking Up Quarters in Front of a Steamroller

Making money is a thrill. It’s fun, and addictive, and when everything’s going your way it’s even easy. But there’s a catch. Nearly anyone can get caught chasing profits at the worst possible time, and the stakes may be higher than you think…

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Online Marketing

Best CTA Ever?

Somehow I wound up on the CryptoKitties website and this button broke my brain…

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Copywriting

Today’s Stock Market is a Casino Powered by Easy Money and Boredom

The “boredom market hypothesis” explains why people stuck at home might turn their stimulus checks into free stock trades, gambling in what’s become the world’s largest casino. Here’s what that means for you…

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Online Marketing

Note to dev team

Dear dev team, Remember how I was confused on our last call? It took me a while but I figured a few things out… “Production” isn’t staging When you said you’d push the new code into production and test it and I flipped out? And you said, “Don’t worry, it’ll be fine.” I didn’t realize […]

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Leadership

What shape are you?

tl;dr do ALL your tasks rather than “adding value” to some parts while neglecting others.

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Social Media Marketing

Two-minute guide to developing your brand voice on social media

Create a persona and turn your brand into a personality.