Update – they listened! Sorta.
tl;dr – choose a pure color complementary to site’s primary color scheme and reserve for all calls to action.
Validation! Mailcheck script! Talk to CSRs!
Just because they didn’t sign the contract doesn’t mean I was wrong!
After 3 months of testing, conversion rate up 64% and value per visitor up 22% — see how!
By redesigning the entire site, from architecture through CSS styles, we incorporated CRO best practices and delivered a 74% increase in desktop CR and a 57% increase in tablet CR.