Categories
Online Marketing

Note to dev team

Dear dev team, Remember how I was confused on our last call? It took me a while but I figured a few things out… “Production” isn’t staging When you said you’d push the new code into production and test it and I flipped out? And you said, “Don’t worry, it’ll be fine.” I didn’t realize […]

Categories
Leadership

What shape are you?

tl;dr do ALL your tasks rather than “adding value” to some parts while neglecting others.

Categories
Social Media Marketing

Two-minute guide to developing your brand voice on social media

Create a persona and turn your brand into a personality.

Categories
Leadership

How to Handle Mistakes

Trite as this sounds, the best you can hope for is to learn from your own mistakes and teach others your mistakes, so they won’t have to learn them first-hand.

Categories
Copywriting

Transforming product detail copy into compelling stories

Just a few product descriptions I’m justifiably proud of… https://www.diversdirect.com/p/freestyle-shark-classic-black-fast-strap You may be thinking, “Hey – isn’t this the watch Johnny Utah checked before jumping out of the airplane in Point Break?” Yep. Because Freestyle’s Shark Classic watches were what EVERY surfer wore – and because this one’s ninja-black, it’s perfect for an undercover FBI […]

Categories
Copywriting

Should you tell jokes?

Thoughts on humor in copywriting

Categories
UX Fails

Maybe this is a test?

Pro tip to front-end developers, QA, and anyone who builds anything for public consumption: make sure your numbers match. The instructions are pretty clear: list three professional references (please). Everything after that falls apart. Though user’s directed to enter 3 references, the site only provides 2 forms. Though user’s instructed to enter professional references, the […]

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UX Fails

UX puzzle: what is grayed out?

The squalid saga of #444 and #aaa’s battle over #fafafa

Categories
Copywriting

Product detail copy: before and after

Beyond feature: benefit.

Categories
Leadership

Are you pivoting or thrashing?

Productivity, panic buttons, and responding to emergencies.