Categories
Copywriting

Should you tell jokes?

Thoughts on humor in copywriting

Categories
UX Fails

Maybe this is a test?

Pro tip to front-end developers, QA, and anyone who builds anything for public consumption: make sure your numbers match. The instructions are pretty clear: list three professional references (please). Everything after that falls apart. Though user’s directed to enter 3 references, the site only provides 2 forms. Though user’s instructed to enter professional references, the […]

Categories
UX Fails

UX puzzle: what is grayed out?

The squalid saga of #444 and #aaa’s battle over #fafafa

Categories
Copywriting

Product detail copy: before and after

Beyond feature: benefit.

Categories
Leadership

Are you pivoting or thrashing?

Productivity, panic buttons, and responding to emergencies.

Categories
Online Marketing

Ecommerce, commodities, and the race to the bottom

Virtually every product on Amazon will inevitably collapse into non-viability. Here’s how to make one that lasts.

Categories
Conversion Rate Optimization University

CRO Review: Arteza.com

Update – they listened! Sorta.

Categories
Online Marketing

PDFs still unfit for human consumption, 20 years later

Turns out page 2 of Google is in fact the second best place to hide a dead body…

Categories
Adwords

Do your own keyword research

Bring some creativity to your keyword research or run the risk of burning your budget on bidding wars.

Categories
Online Marketing

User Acceptance Testing, Chrome Extensions, & Performance

Browser extensions cause problems. You’ll give yourself, and your dev team, massive headaches…