Categories
UX Fails

UX puzzle: what is grayed out?

The squalid saga of #444 and #aaa’s battle over #fafafa

Categories
Copywriting

Product detail copy: before and after

Beyond feature: benefit.

Categories
Leadership

Are you pivoting or thrashing?

Productivity, panic buttons, and responding to emergencies.

Categories
Online Marketing

Ecommerce, commodities, and the race to the bottom

Virtually every product on Amazon will inevitably collapse into non-viability. Here’s how to make one that lasts.

Categories
Conversion Rate Optimization University

CRO Review: Arteza.com

Update – they listened! Sorta.

Categories
Online Marketing

PDFs still unfit for human consumption, 20 years later

Turns out page 2 of Google is in fact the second best place to hide a dead body…