Update – they listened! Sorta.
Category: Conversion Rate Optimization University
CRO explained, from the highest level down to the nitty-gritty.
tl;dr – choose a pure color complementary to site’s primary color scheme and reserve for all calls to action.
Validation! Mailcheck script! Talk to CSRs!
Just because they didn’t sign the contract doesn’t mean I was wrong!
After 3 months of testing, conversion rate up 64% and value per visitor up 22% — see how!