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Online Marketing

Ecommerce, commodities, and the race to the bottom

Virtually every product on Amazon will inevitably collapse into non-viability. Here’s how to make one that lasts.

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Online Marketing

PDFs still unfit for human consumption, 20 years later

Turns out page 2 of Google is in fact the second best place to hide a dead body…

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Online Marketing

User Acceptance Testing, Chrome Extensions, & Performance

Browser extensions cause problems. You’ll give yourself, and your dev team, massive headaches…

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Online Marketing

Direct marketing for recruiters

Direct marketing guide to help HR source highly-in-demand candidates. Overall, the HR team found they could fill 4-5 positions for the same cost as filling 1 position via recruiter. (That made me smile.)

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Online Marketing

Antisocial media

Did you ever think maybe social media platforms treated some people differently than others? (Just me?) Right, and then this happened. Since the 2016 election there’s been a ton of reportage on Facebook’s role in political advertising. Most of the time, when taken to task for spreading hateful, distorted, and demonstrably false information, Facebook executives […]

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Online Marketing

Documentation: the soul of a business

Without documentation, a business isn’t doomed to fail. It is doomed to fail to thrive.

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Online Marketing

Online Marketing Mastery

Everything you need to know to know everything you need. To know. You know?

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Online Marketing

“George you are amazing”

“You are AMAZING! I can’t thank you enough.”

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Online Marketing

Do great brand names come from skill or luck?

Post-hoc rationalization teaches us nothing beyond the obvious: successful troll is successful. Yet many of us persist in this voodoo irrationality.