Categories
UX Fails

Maybe this is a test?

Pro tip to front-end developers, QA, and anyone who builds anything for public consumption: make sure your numbers match. The instructions are pretty clear: list three professional references (please). Everything after that falls apart. Though user’s directed to enter 3 references, the site only provides 2 forms. Though user’s instructed to enter professional references, the […]

Categories
UX Fails

UX puzzle: what is grayed out?

The squalid saga of #444 and #aaa’s battle over #fafafa

Categories
Copywriting

Product detail copy: before and after

Beyond feature: benefit.

Categories
Conversion Rate Optimization University

CRO Review: Arteza.com

Update – they listened! Sorta.

Categories
Online Marketing

PDFs still unfit for human consumption, 20 years later

Turns out page 2 of Google is in fact the second best place to hide a dead body…

Categories
Conversion Rate Optimization University

16% of your leads have email typos

Validation! Mailcheck script! Talk to CSRs!