Categories
Copywriting

Transforming product detail copy into compelling stories

Just a few product descriptions I’m justifiably proud of… https://www.diversdirect.com/p/freestyle-shark-classic-black-fast-strap You may be thinking, “Hey – isn’t this the watch Johnny Utah checked before jumping out of the airplane in Point Break?” Yep. Because Freestyle’s Shark Classic watches were what EVERY surfer wore – and because this one’s ninja-black, it’s perfect for an undercover FBI […]

Categories
Copywriting

Product detail copy: before and after

Beyond feature: benefit.

Categories
Copywriting

Audience & purpose

Copywriting product descriptions well relies on knowing your audience and purpose.