The squalid saga of #444 and #aaa’s battle over #fafafa
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UX puzzle: what is grayed out?
Tag: ecommerce
Beyond feature: benefit.
Virtually every product on Amazon will inevitably collapse into non-viability. Here’s how to make one that lasts.
Update – they listened! Sorta.
tl;dr – choose a pure color complementary to site’s primary color scheme and reserve for all calls to action.
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Audience & purpose
Copywriting product descriptions well relies on knowing your audience and purpose.
Within 1 month, organic website visits rose 64%. Organic sales rose 45%. The investment in our SEO efforts was repaid threefold in the first month of work
After 3 months of testing, conversion rate up 64% and value per visitor up 22% — see how!
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Case Study: Banyan Pilot Shop
By redesigning the entire site, from architecture through CSS styles, we incorporated CRO best practices and delivered a 74% increase in desktop CR and a 57% increase in tablet CR.