Categories
UX Fails

UX puzzle: what is grayed out?

The squalid saga of #444 and #aaa’s battle over #fafafa

Categories
Copywriting

Product detail copy: before and after

Beyond feature: benefit.

Categories
Online Marketing

Ecommerce, commodities, and the race to the bottom

Virtually every product on Amazon will inevitably collapse into non-viability. Here’s how to make one that lasts.

Categories
Conversion Rate Optimization University

CRO Review: Arteza.com

Update – they listened! Sorta.

Categories
Conversion Rate Optimization University

Conversion Rate Optimization University: the Science of CTA Color

tl;dr – choose a pure color complementary to site’s primary color scheme and reserve for all calls to action.

Categories
Copywriting

Audience & purpose

Copywriting product descriptions well relies on knowing your audience and purpose.

Categories
Case Studies SEO

30-Day Ecommerce Turnaround With SEO

Within 1 month, organic website visits rose 64%. Organic sales rose 45%. The investment in our SEO efforts was repaid threefold in the first month of work

Categories
Conversion Rate Optimization University

Conversion Rate Optimization University: Shopping Cart Analysis

After 3 months of testing, conversion rate up 64% and value per visitor up 22% — see how!

Categories
Case Studies

Case Study: Banyan Pilot Shop

By redesigning the entire site, from architecture through CSS styles, we incorporated CRO best practices and delivered a 74% increase in desktop CR and a 57% increase in tablet CR.