Categories
Copywriting

Transforming product detail copy into compelling stories

Just a few product descriptions I’m justifiably proud of… https://www.diversdirect.com/p/freestyle-shark-classic-black-fast-strap You may be thinking, “Hey – isn’t this the watch Johnny Utah checked before jumping out of the airplane in Point Break?” Yep. Because Freestyle’s Shark Classic watches were what EVERY surfer wore – and because this one’s ninja-black, it’s perfect for an undercover FBI […]

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Copywriting

Should you tell jokes?

Thoughts on humor in copywriting

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Copywriting

Product detail copy: before and after

Beyond feature: benefit.

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Copywriting

Audience & purpose

Copywriting product descriptions well relies on knowing your audience and purpose.

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Copywriting

Copywriting: best quotes on copywriting

“Copy is not written. Copy is assembled.” – Eugene Schwartz

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Copywriting

Content is not a commodity

Good writing is hard, it takes skill, and time, and knowledge. It’s vastly more difficult — and absolutely worth it.

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Case Studies

Distilling a complex SaaS into a pithy placement line

See behind the resume

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Copywriting

Email: With Candles, You Will Always Have Power

This is either the greatest or the worst thing I’ve ever written…

Categories
Copywriting

Copywriting Survival Guide

Guest lecturing session at Florida International University. I spoke to a class of English majors enrolled in Technical & Professional Writing…