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Copywriting

3 Facts About Stable Value Funds (Read the Fine Print)

If you’ve researched options for your hard-earned retirement savings, you may have come across a type of investment called stable value funds. They have a lot of appeal! Combining money-market stability with bond-like returns, they seem to offer quite a bit. Let’s dive into the fine print…

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Copywriting

Inflation-Resistant Investments Compared

Financial planners and investment advisors often recommend diversifying with inflation-resistant assets — but which is ideal? Let’s dig in…

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Copywriting

3 Reasons To Exercise Caution When Buying Dividend Stocks

Today’s unsettled economic situation leaves many scrambling for investments that can provide some stability. One option we hear promoted quite a bit among stock boosters: dividend stocks. Unfortunately, there are some things they won’t tell you…

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Copywriting

Market Volatility Is Troubling, But This Is the Real Problem

The stock market’s crazy week is a demonstration of its fragility. Market volatility is nothing new, but swings up and down have become bigger and more frequent. Here’s what’s behind the intensity…

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Copywriting

Don’t Go Picking Up Quarters in Front of a Steamroller

Making money is a thrill. It’s fun, and addictive, and when everything’s going your way it’s even easy. But there’s a catch. Nearly anyone can get caught chasing profits at the worst possible time, and the stakes may be higher than you think…

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Copywriting

Today’s Stock Market is a Casino Powered by Easy Money and Boredom

The “boredom market hypothesis” explains why people stuck at home might turn their stimulus checks into free stock trades, gambling in what’s become the world’s largest casino. Here’s what that means for you…

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Copywriting

Transforming product detail copy into compelling stories

Just a few product descriptions I’m justifiably proud of… https://www.diversdirect.com/p/freestyle-shark-classic-black-fast-strap You may be thinking, “Hey – isn’t this the watch Johnny Utah checked before jumping out of the airplane in Point Break?” Yep. Because Freestyle’s Shark Classic watches were what EVERY surfer wore – and because this one’s ninja-black, it’s perfect for an undercover FBI […]

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Copywriting

Should you tell jokes?

Thoughts on humor in copywriting

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Copywriting

Product detail copy: before and after

Beyond feature: benefit.

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Copywriting

Audience & purpose

Copywriting product descriptions well relies on knowing your audience and purpose.