If you’ve researched options for your hard-earned retirement savings, you may have come across a type of investment called stable value funds. They have a lot of appeal! Combining money-market stability with bond-like returns, they seem to offer quite a bit. Let’s dive into the fine print…
Financial planners and investment advisors often recommend diversifying with inflation-resistant assets — but which is ideal? Let’s dig in…
Today’s unsettled economic situation leaves many scrambling for investments that can provide some stability. One option we hear promoted quite a bit among stock boosters: dividend stocks. Unfortunately, there are some things they won’t tell you…
The stock market’s crazy week is a demonstration of its fragility. Market volatility is nothing new, but swings up and down have become bigger and more frequent. Here’s what’s behind the intensity…
Making money is a thrill. It’s fun, and addictive, and when everything’s going your way it’s even easy. But there’s a catch. Nearly anyone can get caught chasing profits at the worst possible time, and the stakes may be higher than you think…
The “boredom market hypothesis” explains why people stuck at home might turn their stimulus checks into free stock trades, gambling in what’s become the world’s largest casino. Here’s what that means for you…
Just a few product descriptions I’m justifiably proud of… https://www.diversdirect.com/p/freestyle-shark-classic-black-fast-strap You may be thinking, “Hey – isn’t this the watch Johnny Utah checked before jumping out of the airplane in Point Break?” Yep. Because Freestyle’s Shark Classic watches were what EVERY surfer wore – and because this one’s ninja-black, it’s perfect for an undercover FBI […]
Thoughts on humor in copywriting
Beyond feature: benefit.
Copywriting product descriptions well relies on knowing your audience and purpose.