Categories
Copywriting

Should you tell jokes?

Thoughts on humor in copywriting

Categories
Online Marketing

Ecommerce, commodities, and the race to the bottom

Virtually every product on Amazon will inevitably collapse into non-viability. Here’s how to make one that lasts.

Categories
Case Studies

Distilling a complex SaaS into a pithy placement line

See behind the resume

Categories
Online Marketing

Do great brand names come from skill or luck?

Post-hoc rationalization teaches us nothing beyond the obvious: successful troll is successful. Yet many of us persist in this voodoo irrationality.