See behind the resume
A very well-established conversion funnel hadn’t shown any dramatic improvements despite months of tweaking and testing. We needed to try a new approach…
Choose your keywords carefully! There’s nothing worse than burning your online marketing budget to become the biggest fish in a raindrop — even a dozen raindrops.
Validation! Mailcheck script! Talk to CSRs!
This is either the greatest or the worst thing I’ve ever written…
Post-hoc rationalization teaches us nothing beyond the obvious: successful troll is successful. Yet many of us persist in this voodoo irrationality.
Just because they didn’t sign the contract doesn’t mean I was wrong!
After 3 months of testing, conversion rate up 64% and value per visitor up 22% — see how!
By redesigning the entire site, from architecture through CSS styles, we incorporated CRO best practices and delivered a 74% increase in desktop CR and a 57% increase in tablet CR.
Guest lecturing session at Florida International University. I spoke to a class of English majors enrolled in Technical & Professional Writing…