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Case Studies

Case Study: Mobile Conversion Optimization Hackathon

A very well-established conversion funnel hadn’t shown any dramatic improvements despite months of tweaking and testing. We needed to try a new approach…

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SEO

#1 in Google (and No One Cares)?

Choose your keywords carefully! There’s nothing worse than burning your online marketing budget to become the biggest fish in a raindrop — even a dozen raindrops.

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Conversion Rate Optimization University

16% of your leads have email typos

Validation! Mailcheck script! Talk to CSRs!

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Copywriting

Email: With Candles, You Will Always Have Power

This is either the greatest or the worst thing I’ve ever written…

Categories
Online Marketing

Do great brand names come from skill or luck?

Post-hoc rationalization teaches us nothing beyond the obvious: successful troll is successful. Yet many of us persist in this voodoo irrationality.

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Conversion Rate Optimization University

CRO Review: White Sands Treatment Center

Just because they didn’t sign the contract doesn’t mean I was wrong!

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Conversion Rate Optimization University

Conversion Rate Optimization University: Shopping Cart Analysis

After 3 months of testing, conversion rate up 64% and value per visitor up 22% — see how!

Categories
Case Studies

Case Study: Banyan Pilot Shop

By redesigning the entire site, from architecture through CSS styles, we incorporated CRO best practices and delivered a 74% increase in desktop CR and a 57% increase in tablet CR.

Categories
Copywriting

Copywriting Survival Guide

Guest lecturing session at Florida International University. I spoke to a class of English majors enrolled in Technical & Professional Writing…