Copywriting product descriptions well relies on knowing your audience and purpose.
Online Marketing Mastery
Everything you need to know to know everything you need. To know. You know?
“George you are amazing”
“You are AMAZING! I can’t thank you enough.”
“Copy is not written. Copy is assembled.” – Eugene Schwartz
Content is not a commodity
Good writing is hard, it takes skill, and time, and knowledge. It’s vastly more difficult — and absolutely worth it.

Within 1 month, organic website visits rose 64%. Organic sales rose 45%. The investment in our SEO efforts was repaid threefold in the first month of work
Blogging doesn’t have to be a chore. You can use your company blog to give your business a face and a personality, to celebrate your joys and call out your frustrations.
Executing an effective social media strategy requires thought, planning, and — most critically — execution.
Cost per lead decreased by 70%; conversion rate more than doubled, and cost per click decreased by 8%.
“My SEO Doesn’t Work” – What Went Wrong?
Many of the clients I speak to about SEO are skeptical — for good reason. “I tried it, and my SEO didn’t work.” I hear it all the time. So what went wrong? Is the internet broken? I spend a lot of time picking up the pieces after incompetent or unethical SEO companies have fleeced […]