Categories
Copywriting

Audience & purpose

Copywriting product descriptions well relies on knowing your audience and purpose.

Categories
Online Marketing

Online Marketing Mastery

Everything you need to know to know everything you need. To know. You know?

Categories
Online Marketing

“George you are amazing”

“You are AMAZING! I can’t thank you enough.”

Categories
Copywriting

Copywriting: best quotes on copywriting

“Copy is not written. Copy is assembled.” – Eugene Schwartz

Categories
Copywriting

Content is not a commodity

Good writing is hard, it takes skill, and time, and knowledge. It’s vastly more difficult — and absolutely worth it.

Categories
Case Studies SEO

30-Day Ecommerce Turnaround With SEO

Within 1 month, organic website visits rose 64%. Organic sales rose 45%. The investment in our SEO efforts was repaid threefold in the first month of work

Categories
Copywriting

Bare Naked Blogging for Business Owners

Blogging doesn’t have to be a chore. You can use your company blog to give your business a face and a personality, to celebrate your joys and call out your frustrations.

Categories
Social Media Marketing

Social Media: The Right Way To Use Social Media For Your Business

Executing an effective social media strategy requires thought, planning, and — most critically — execution.

Categories
Case Studies

Managed Adwords Cuts Cost Per Lead 70%

Cost per lead decreased by 70%; conversion rate more than doubled, and cost per click decreased by 8%.

Categories
SEO

“My SEO Doesn’t Work” – What Went Wrong?

Many of the clients I speak to about SEO are skeptical — for good reason. “I tried it, and my SEO didn’t work.” I hear it all the time. So what went wrong? Is the internet broken? I spend a lot of time picking up the pieces after incompetent or unethical SEO companies have fleeced […]