Categories
Online Marketing

Ecommerce, commodities, and the race to the bottom

Virtually every product on Amazon will inevitably collapse into non-viability. Here’s how to make one that lasts.

Categories
Conversion Rate Optimization University

CRO Review: Arteza.com

Update – they listened! Sorta.

Categories
Online Marketing

PDFs still unfit for human consumption, 20 years later

Turns out page 2 of Google is in fact the second best place to hide a dead body…

Categories
Adwords

Do your own keyword research

Bring some creativity to your keyword research or run the risk of burning your budget on bidding wars.

Categories
Online Marketing

User Acceptance Testing, Chrome Extensions, & Performance

Browser extensions cause problems. You’ll give yourself, and your dev team, massive headaches…

Categories
Online Marketing

Direct marketing for recruiters

Direct marketing guide to help HR source highly-in-demand candidates. Overall, the HR team found they could fill 4-5 positions for the same cost as filling 1 position via recruiter. (That made me smile.)

Categories
Conversion Rate Optimization University

Conversion Rate Optimization University: the Science of CTA Color

tl;dr – choose a pure color complementary to site’s primary color scheme and reserve for all calls to action.

Categories
Online Marketing

Antisocial media

Did you ever think maybe social media platforms treated some people differently than others? (Just me?) Right, and then this happened. Since the 2016 election there’s been a ton of reportage on Facebook’s role in political advertising. Most of the time, when taken to task for spreading hateful, distorted, and demonstrably false information, Facebook executives […]

Categories
Online Marketing

Documentation: the soul of a business

Without documentation, a business isn’t doomed to fail. It is doomed to fail to thrive.

Categories
Copywriting

Audience & purpose

Copywriting product descriptions well relies on knowing your audience and purpose.